Paid, Earned, Owned are the holy trinity of any meaningful marketing plan. But if you were a CMO in 2018…how would you build an effective marketing strategy?
How can we retain the neutrality and honesty in Influencer Marketing to ensure it doesn’t lose its value or deserved place in the digital ecosystem?
If you’ve ever wondered if you should invest in digital attribution analysis, and how you’ll justify the cost, then hopefully this is where you’ll find the answer.
Last week Connected Path attended the Affiliate Huddle conference, with co-founder Anthony Clements presenting on attribution and its impact on affiliate marketing. Find out what happened and read our thoughts on the conference.
We consider the Peter Principle and ask, does everyone really have a ceiling of competence? What is overpromotion and does it really happen?
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
Connected Path co-founder writes on PerformanceIN about consolidation in the performance marketing industry
You can’t move these days without hearing about how companies are investing in their staff. Training and Development in the workplace aims to help the individual, but are the two terms really interchangeable?
Online Fingerprinting has developed significantly over the last few years, and as the GDPR approaches we ask, how transparent is fingerprinting as a tracking mechanism?
Managing Partner, and one half of Connected Path, Anthony was recently interviewed by digital publication. We take a look at the themes of the interview.
It’s a commonly accepted fact that having the right personality is an important factor to being a successful business leader, but can you develop these traits, or are they innate?
Guest contributor and experienced digital marketer Edwyn McFarlane looks at the impact of Facebook's ever changing strategies for disclosing paid for advertising.
With another Safari privacy update sending ripples of fear through the digital ad industry we look at how Intelligent Tracking Prevention will really impact online tracking
The professional greeting. It's a dance fraught with social expectation. We ask, is it time we maintained a gender-neutral standard?
The most sophisticated digital marketers will use both an analytics platform and an attribution solution to unlock effective and efficient cross-channel marketing
With more people starting their own business today than ever before, can affiliate marketing launch a start-up and contribute as a main revenue source?
Software as a service is an ever growing solution for online advertising and marketing, with the freedom, control and cost efficiencies enticing digital monestisers.
Big data, often heralded as the future for all marketing decsions, but can we collect too much data, and once we have it do we really know what to do with it?
The ultimate relationships industry, affiliate activity is still traded in much the same way it was ten years ago. Is Affiliate loosing out because of it's current lack of automation?
We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.
First click, last click, weighted click. The future of attribution is dynamic and machine learning will be the answer.