We’re a team that is never short of an opinion or two on the ever changing landscape of digital marketing, the people and the tech! If you like what you read here please stay connected and follow us on social media.
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We consider how feasible targeted ad products will be in the future, asking "has confidence in how companies handle personal data been irreparable shaken?"
Connected Path recently joined forces with R.O EYE for a webinar on the impact of GDPR on cross-channel attribution. Watch the full webinar.
Join us and our friends at R.O EYE for a webinar on Wednesday 12th December to discuss multi-touch attribution in a post GDPR world.
People are starting to think more about mass-consumerism and the impact their life choices have on the world, so how might this impact the Christmas shopping peak?
Connected Path’s co-founder, Anthony Clements explains how the best leaders are able to use constructive mischief to create progressive work environments.
Technology to deliver a more automated workflow will have a lasting impact on the day-to-day world of performance marketing, and nowhere will that impact be more keenly felt than across the army of entry-level roles.
Anthony Clements writes on PerformanceIN on how large media publishers are embracing affiliate marketing
Apple has now launched version 2.0 of its Intelligent Tracking Prevention (ITP). But what does ITP actually do, how can you test it, and how might it change the future of online advertising?
On Thursday 20th September we’re hosting our first ever event. Called The Unconference, the audience gets to decide who they want to hear from on the night. Take a look at the speakers who have put forward sessions…
New technology is changing the way businesses deliver service to their customers, but what will the modern face of customer service look like in years to come? Are the robots going to take over customer service tasks currently performed by humans?
The theme of The Unconference on 20th September is “The Marriage of Service and Technology”. Here we consider one topic relevant to the theme, asking “what’s next for SaaS business models?”
Influencer marketing in its current form is not measurable enough to have its impact on a customer’s purchase journey properly valued alongside the other, more traditional, digital channels.
We're big fans of continuous learning. So much so that we've decided to host a free evening event dedicated to learning (and socialising!)
Paid, Earned, Owned are the holy trinity of any meaningful marketing plan. But if you were a CMO in 2018…how would you build an effective marketing strategy?
How can we retain the neutrality and honesty in Influencer Marketing to ensure it doesn’t lose its value or deserved place in the digital ecosystem?
If you’ve ever wondered if you should invest in digital attribution analysis, and how you’ll justify the cost, then hopefully this is where you’ll find the answer.
Last week Connected Path attended the Affiliate Huddle conference, with co-founder Anthony Clements presenting on attribution and its impact on affiliate marketing. Find out what happened and read our thoughts on the conference.
We consider the Peter Principle and ask, does everyone really have a ceiling of competence? What is overpromotion and does it really happen?
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
Connected Path co-founder writes on PerformanceIN about consolidation in the performance marketing industry
You can’t move these days without hearing about how companies are investing in their staff. Training and Development in the workplace aims to help the individual, but are the two terms really interchangeable?
Online Fingerprinting has developed significantly over the last few years, and as the GDPR approaches we ask, how transparent is fingerprinting as a tracking mechanism?
Managing Partner, and one half of Connected Path, Anthony was recently interviewed by digital publication. We take a look at the themes of the interview.
It’s a commonly accepted fact that having the right personality is an important factor to being a successful business leader, but can you develop these traits, or are they innate?
Guest contributor and experienced digital marketer Edwyn McFarlane looks at the impact of Facebook's ever changing strategies for disclosing paid for advertising.
With another Safari privacy update sending ripples of fear through the digital ad industry we look at how Intelligent Tracking Prevention will really impact online tracking
The professional greeting. It's a dance fraught with social expectation. We ask, is it time we maintained a gender-neutral standard?
The most sophisticated digital marketers will use both an analytics platform and an attribution solution to unlock effective and efficient cross-channel marketing
With more people starting their own business today than ever before, can affiliate marketing launch a start-up and contribute as a main revenue source?
Software as a service is an ever growing solution for online advertising and marketing, with the freedom, control and cost efficiencies enticing digital monestisers.