We are a business obsessed with interaction and measurement on the Internet.
At Connected Path, we believe the Internet is a visceral part of our existence that shapes and dictates the world around us. The way we use the Internet continues to evolve. It plays a part in almost every aspect of our lives. Connected Path is focused on helping people that use the Internet for commerce make sense of the complex and fascinating online world. Our mission is improved understanding of the connected Internet journey through measurement and analysis.
We believe that measurement of the human interactions on the Internet increases understanding and should inform at every level of digital strategy.
Join us and our friends at R.O EYE for a webinar on Wednesday 12th December to discuss multi-touch attribution in a post GDPR world.
People are starting to think more about mass-consumerism and the impact their life choices have on the world, so how might this impact the Christmas shopping peak?
Connected Path’s co-founder, Anthony Clements explains how the best leaders are able to use constructive mischief to create progressive work environments.
Technology to deliver a more automated workflow will have a lasting impact on the day-to-day world of performance marketing, and nowhere will that impact be more keenly felt than across the army of entry-level roles.
Anthony Clements writes on PerformanceIN on how large media publishers are embracing affiliate marketing
Apple has now launched version 2.0 of its Intelligent Tracking Prevention (ITP). But what does ITP actually do, how can you test it, and how might it change the future of online advertising?