We are a business obsessed with interaction and measurement on the Internet.
At Connected Path, we believe the Internet is a visceral part of our existence that shapes and dictates the world around us. The way we use the Internet continues to evolve. It plays a part in almost every aspect of our lives. Connected Path is focused on helping people that use the Internet for commerce make sense of the complex and fascinating online world. Our mission is improved understanding of the connected Internet journey through measurement and analysis.
We believe that measurement of the human interactions on the Internet increases understanding and should inform at every level of digital strategy.
Paid, Earned, Owned are the holy trinity of any meaningful marketing plan. But if you were a CMO in 2018…how would you build an effective marketing strategy?
How can we retain the neutrality and honesty in Influencer Marketing to ensure it doesn’t lose its value or deserved place in the digital ecosystem?
If you’ve ever wondered if you should invest in digital attribution analysis, and how you’ll justify the cost, then hopefully this is where you’ll find the answer.
Last week Connected Path attended the Affiliate Huddle conference, with co-founder Anthony Clements presenting on attribution and its impact on affiliate marketing. Find out what happened and read our thoughts on the conference.
We consider the Peter Principle and ask, does everyone really have a ceiling of competence? What is overpromotion and does it really happen?
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.