In December 2018, we participated in a webinar with Manchester based performance marketing company R.O.EYE talking about GDPR’s prominent impact on multi-touch attribution.
Connected Path Co-Founder Anthony Clements talked about the challenges GDPR has presented to cross-channel attribution technology, while R.O.EYE CTO Tim Hall described the capabilities of his company’s SingleView, their proprietary cross-channel attribution platform.
R.O.EYE Webinar, December '18. Anthony Clements, co-founder of Connected Path joins Tim Hall, head of data and insight at R.O.EYE to discuss the implications of GDPR on a multi-touch attribution model.