Attribution in a post GDPR world

In December 2018, we participated in a webinar with Manchester based performance marketing company R.O.EYE talking about GDPR’s prominent impact on multi-touch attribution.

Connected Path Co-Founder Anthony Clements talked about the challenges GDPR has presented to cross-channel attribution technology, while R.O.EYE CTO Tim Hall described the capabilities of his company’s SingleView, their proprietary cross-channel attribution platform.