Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
You can’t move these days without hearing about how companies are investing in their staff. Training and Development in the workplace aims to help the individual, but are the two terms really interchangeable?
Online Fingerprinting has developed significantly over the last few years, and as the GDPR approaches we ask, how transparent is fingerprinting as a tracking mechanism?
Managing Partner, and one half of Connected Path, Anthony was recently interviewed by digital publication. We take a look at the themes of the interview.
It’s a commonly accepted fact that having the right personality is an important factor to being a successful business leader, but can you develop these traits, or are they innate?
Guest contributor and experienced digital marketer Edwyn McFarlane looks at the impact of Facebook's ever changing strategies for disclosing paid for advertising.
With another Safari privacy update sending ripples of fear through the digital ad industry we look at how Intelligent Tracking Prevention will really impact online tracking
The most sophisticated digital marketers will use both an analytics platform and an attribution solution to unlock effective and efficient cross-channel marketing
With more people starting their own business today than ever before, can affiliate marketing launch a start-up and contribute as a main revenue source?