You can’t move these days without hearing about how companies are investing in their staff. Training and Development in the workplace aims to help the individual, but are the two terms really interchangeable?
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.
First click, last click, weighted click. The future of attribution is dynamic and machine learning will be the answer.