Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it!
But if you find online measurement, analytics and attribution about as interesting and sexy as old pyjamas then this might be for you.
We have created an overview of digital measurement that is aimed at digital marketers new to the world of online measurement. It aims to provide a solid understanding of online analytics, how this ties into the need for cross-channel attribution…and the key to unlocking the ‘so what’ of attribution analysis.
After reading this overview you will:
Understand the difference between analytics and attribution
Know the main attribution models
Consider the changes you can make to marketing effort and budget for the biggest impact
We hope you enjoy it.
If you have any questions feel free to email us firstname.lastname@example.org