Connected Path interviewed by PerformanceIN

Managing Partner, and one half of Connected Path, Anthony was recently interviewed by digital publication, PerformanceIN.

In this candid interview Anthony discussed the role of the affiliate network, innovation in the performance industry and how the last click CPA model is an archaic way to measure digital marketing.

During his 10-year career at affiliate network Awin, Anthony was fortunate to witness the growth of the affiliate marketing industry first-hand, as well as develop some forthright opinions on the performance industry. A long-standing advocate of meaningful innovation in the channel, Anthony talks in detail about affiliate marketing’s divergent future, and how he is putting his affiliate principles to work in digital attribution. 

Head over to PerformanceIN to take a read of the full interview