With more people starting their own business today than ever before, can affiliate marketing launch a start-up and contribute as a main revenue source?
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.
First click, last click, weighted click. The future of attribution is dynamic and machine learning will be the answer.