Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
Apple has now launched version 2.0 of its Intelligent Tracking Prevention (ITP). But what does ITP actually do, how can you test it, and how might it change the future of online advertising?
On Thursday 20th September we’re hosting our first ever event. Called The Unconference, the audience gets to decide who they want to hear from on the night. Take a look at the speakers who have put forward sessions…
New technology is changing the way businesses deliver service to their customers, but what will the modern face of customer service look like in years to come? Are the robots going to take over customer service tasks currently performed by humans?
The theme of The Unconference on 20th September is “The Marriage of Service and Technology”. Here we consider one topic relevant to the theme, asking “what’s next for SaaS business models?”
Influencer marketing in its current form is not measurable enough to have its impact on a customer’s purchase journey properly valued alongside the other, more traditional, digital channels.
Paid, Earned, Owned are the holy trinity of any meaningful marketing plan. But if you were a CMO in 2018…how would you build an effective marketing strategy?
If you’ve ever wondered if you should invest in digital attribution analysis, and how you’ll justify the cost, then hopefully this is where you’ll find the answer.