Home
About
What We Do
Latest Insights
Contact

Connected Path | Digital Marketing Consultancy

Home
About
What We Do
Latest Insights
Contact
April 17, 2018
Anjulie Blunden
Digital Measurement in a nutshell

Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.

Digital Measurement in a nutshell
August 1, 2017
Anjulie Blunden
Is modern day recruitment fit for purpose?

We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.

Is modern day recruitment fit for purpose?
July 24, 2017
Anjulie Blunden
Machine-learned attribution for the masses

First click, last click, weighted click.  The future of attribution is dynamic and machine learning will be the answer.

Machine-learned attribution for the masses
Anthony Clements
March 3, 2018

GDPR and Fingerprinting - how are you being tracked?

Anthony Clements
March 3, 2018
GDPR and Fingerprinting - how are you being tracked?

Online Fingerprinting has developed significantly over the last few years, and as the GDPR approaches we ask, how transparent is fingerprinting as a tracking mechanism?

Tagged: GDPR, Fingerprinting, privacy, tracking, data, data protection, internet privacy, Legitimate interest, Tracking technologies, probabilistic tracking, Canvas Fingerprinting

1 Comment
Anjulie Blunden
February 11, 2018

Connected Path interviewed by PerformanceIN

Anjulie Blunden
February 11, 2018
Connected Path interviewed by PerformanceIN

Managing Partner, and one half of Connected Path, Anthony was recently interviewed by digital publication. We take a look at the themes of the interview.

Anthony Clements
January 27, 2018

‘Learning’ to have a successful leadership persona

Anthony Clements
January 27, 2018
‘Learning’ to have a successful leadership persona

It’s a commonly accepted fact that having the right personality is an important factor to being a successful business leader, but can you develop these traits, or are they innate?

Tagged: leadership, personality

Comment
Anthony Clements
January 6, 2018

Is Facebook Making 'Disclosure' A Dirty Word?

Anthony Clements
January 6, 2018
Is Facebook Making 'Disclosure' A Dirty Word?

Guest contributor and experienced digital marketer Edwyn McFarlane looks at the impact of Facebook's ever changing strategies for disclosing paid for advertising.

Anjulie Blunden
October 5, 2017

The Involuntary Fear: Intelligent Tracking Prevention

Anjulie Blunden
October 5, 2017
The Involuntary Fear: Intelligent Tracking Prevention

With another Safari privacy update sending ripples of fear through the digital ad industry we look at how Intelligent Tracking Prevention will really impact online tracking

Anjulie Blunden
September 24, 2017

To kiss or not to kiss...

Anjulie Blunden
September 24, 2017
To kiss or not to kiss...

The professional greeting. It's a dance fraught with social expectation.  We ask, is it time we maintained a gender-neutral standard? 

Tagged: gender, female leadership, professional network

Anjulie Blunden
September 5, 2017

The difference between analytics and attribution

Anjulie Blunden
September 5, 2017
The difference between analytics and attribution

The most sophisticated digital marketers will use both an analytics platform and an attribution solution to unlock effective and efficient cross-channel marketing

Tagged: analytics, attribution, digital marketing, cost control, data

Anjulie Blunden
August 29, 2017

Affiliate Marketing: A help or hindrance for start-ups?

Anjulie Blunden
August 29, 2017
Affiliate Marketing: A help or hindrance for start-ups?

With more people starting their own business today than ever before, can affiliate marketing launch a start-up and contribute as a main revenue source?

Tagged: affiliate, startup, start-up, adtech

Anthony Clements
August 21, 2017

The rise and rise of 'SaaS' is an unstoppable movement

Anthony Clements
August 21, 2017
The rise and rise of 'SaaS' is an unstoppable movement

Software as a service is an ever growing solution for online advertising and marketing, with the freedom, control and cost efficiencies enticing digital monestisers.

Tagged: affiliate marketing, display, search, SaaS, Software As A Service, digital marketing

Anthony Clements
August 13, 2017

Big Data doesn't mean great advertising

Anthony Clements
August 13, 2017
Big Data doesn't mean great advertising

Big data, often heralded as the future for all marketing decsions, but can we collect too much data, and once we have it do we really know what to do with it?

Tagged: data, affiliate, affiliate marketing, digital marketing, display, programmatic

Newer Posts
Older Posts
Back to Top
Contact us

Connected Path Ltd is a company registered in England and Wales.

Company number: 10824812

Registered address: 47 New Atlas Wharf, 3 Arnhem Place, London, E14 3SS