Big data, often heralded as the future for all marketing decsions, but can we collect too much data, and once we have it do we really know what to do with it?
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.
First click, last click, weighted click. The future of attribution is dynamic and machine learning will be the answer.