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Connected Path | Digital Marketing Consultancy

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What We Do
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April 17, 2018
Anjulie Blunden
Digital Measurement in a nutshell

Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.

Digital Measurement in a nutshell
August 1, 2017
Anjulie Blunden
Is modern day recruitment fit for purpose?

We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.

Is modern day recruitment fit for purpose?
July 24, 2017
Anjulie Blunden
Machine-learned attribution for the masses

First click, last click, weighted click.  The future of attribution is dynamic and machine learning will be the answer.

Machine-learned attribution for the masses
Anthony Clements
April 9, 2019

Does effective digital advertising lead to less inclusivity and more discrimination?

Anthony Clements
April 9, 2019
Does effective digital advertising lead to less inclusivity and more discrimination?

Is digital advertising discriminatory due to the widespread use of targeting and user profiling?

Anjulie Blunden
April 2, 2019

Active Listening - What is it and are you doing it?

Anjulie Blunden
April 2, 2019
Active Listening - What is it and are you doing it?

We discuss what Active Listening is, and how you can apply it to your work for better results

Anjulie Blunden
March 25, 2019

The Magnitude and Misfortunes of Affiliate Tracking

Anjulie Blunden
March 25, 2019
The Magnitude and Misfortunes of Affiliate Tracking

After a decade of hiding in the background online tracking has been thrust to the fore. We discuss the affiliate tracking challenges in this video presentation.

Tagged: Tracking technologies, tracking, affiliate marketing

Anthony Clements
March 11, 2019

Affiliate Tracking – Glossary of Terms

Anthony Clements
March 11, 2019
Affiliate Tracking – Glossary of Terms

Connected Path has compiled a handy guide of the terms most commonly associated with affiliate tracking. 

Anjulie Blunden
March 4, 2019

Introducing Turn the Talk Initiative

Anjulie Blunden
March 4, 2019
Introducing Turn the Talk Initiative

Connected Path joins forces with Acceleration Partners to launch a new initiative called Turn the Talk.

Anjulie Blunden
February 26, 2019

Ditching outmoded tracking practices - Connected Path’s speaker session at Affiliate Summit

Anjulie Blunden
February 26, 2019
Ditching outmoded tracking practices - Connected Path’s speaker session at Affiliate Summit

Join us at AS Euro where we’ll be presenting a session on "Measuring the modern consumer journey”.

Anjulie Blunden
February 25, 2019

Connected Path join the conversation - diversity in public speaking webinar

Anjulie Blunden
February 25, 2019
Connected Path join the conversation - diversity in public speaking webinar

Join us on International Women's Day, Friday 8th March, for a webinar hosted by PerformanceIN.

Anthony Clements
February 18, 2019

Storytelling with commercial purpose – how journalism is merging with digital marketing

Anthony Clements
February 18, 2019
Storytelling with commercial purpose – how journalism is merging with digital marketing

Opportunities for embedded, monetised links that generates revenue from written content is becoming vital to the future of online journalism.

Tagged: digital marketing, journalism, content

1 Comment
Anjulie Blunden
February 15, 2019

Connected Path teams up with Bathtub 2 Boardroom to run event on affiliate marketing

Anjulie Blunden
February 15, 2019
Connected Path teams up with Bathtub 2 Boardroom to run event on affiliate marketing

We are participating in the Bathtub 2 Boardroom's "Tub Talk" initiative. Sign up and join us on Thursday 7th March.

Anjulie Blunden
January 9, 2019

A Deed of Mistrust: What will last year’s personal data meltdown mean for online advertising?

Anjulie Blunden
January 9, 2019
A Deed of Mistrust: What will last year’s personal data meltdown mean for online advertising?

We consider how feasible targeted ad products will be in the future, asking "has confidence in how companies handle personal data been irreparable shaken?"

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Connected Path Ltd is a company registered in England and Wales.

Company number: 10824812

Registered address: 47 New Atlas Wharf, 3 Arnhem Place, London, E14 3SS