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Connected Path | Digital Marketing Consultancy

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What We Do
Latest Insights
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April 17, 2018
Anjulie Blunden
Digital Measurement in a nutshell

Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.

Digital Measurement in a nutshell
August 1, 2017
Anjulie Blunden
Is modern day recruitment fit for purpose?

We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.

Is modern day recruitment fit for purpose?
July 24, 2017
Anjulie Blunden
Machine-learned attribution for the masses

First click, last click, weighted click.  The future of attribution is dynamic and machine learning will be the answer.

Machine-learned attribution for the masses
Anthony Clements
December 30, 2018

Attribution in a post GDPR world

Anthony Clements
December 30, 2018
Attribution in a post GDPR world

Connected Path recently joined forces with R.O EYE for a webinar on the impact of GDPR on cross-channel attribution. Watch the full webinar.

Anjulie Blunden
December 2, 2018

Join Connected Path for a webinar on multi-touch attribution

Anjulie Blunden
December 2, 2018
Join Connected Path for a webinar on multi-touch attribution

Join us and our friends at R.O EYE for a webinar on Wednesday 12th December to discuss multi-touch attribution in a post GDPR world.

Anjulie Blunden
November 19, 2018

Are consumers getting bored of Christmas shopping?

Anjulie Blunden
November 19, 2018
Are consumers getting bored of Christmas shopping?

People are starting to think more about mass-consumerism and the impact their life choices have on the world, so how might this impact the Christmas shopping peak?

Anthony Clements
November 9, 2018

Constructive Mischief - Is it a trait of great leaders?

Anthony Clements
November 9, 2018
Constructive Mischief - Is it a trait of great leaders?

Connected Path’s co-founder, Anthony Clements explains how the best leaders are able to use constructive mischief to create progressive work environments.

Anjulie Blunden
October 24, 2018

Why Entry-level Progression is Vital to the Performance Industry

Anjulie Blunden
October 24, 2018
Why Entry-level Progression is Vital to the Performance Industry

Technology to deliver a more automated workflow will have a lasting impact on the day-to-day world of performance marketing, and nowhere will that impact be more keenly felt than across the army of entry-level roles.

Anthony Clements
October 9, 2018

US Is Leading Big Media's Affiliate Comeback - Connected Path on PerformanceIN

Anthony Clements
October 9, 2018
US Is Leading Big Media's Affiliate Comeback - Connected Path on PerformanceIN

Anthony Clements writes on PerformanceIN on how large media publishers are embracing affiliate marketing

Anthony Clements
September 28, 2018

Good or bad, Intelligent Tracking Prevention 2.0 is now live

Anthony Clements
September 28, 2018
Good or bad, Intelligent Tracking Prevention 2.0 is now live

Apple has now launched version 2.0 of its Intelligent Tracking Prevention (ITP). But what does ITP actually do, how can you test it, and how might it change the future of online advertising?

Anjulie Blunden
September 19, 2018

Speakers at The Unconference

Anjulie Blunden
September 19, 2018
Speakers at The Unconference

On Thursday 20th September we’re hosting our first ever event. Called The Unconference, the audience gets to decide who they want to hear from on the night. Take a look at the speakers who have put forward sessions…

Anjulie Blunden
September 13, 2018

How Technology will change customer Service

Anjulie Blunden
September 13, 2018
How Technology will change customer Service

New technology is changing the way businesses deliver service to their customers, but what will the modern face of customer service look like in years to come? Are the robots going to take over customer service tasks currently performed by humans?

Anthony Clements
September 3, 2018

Will the SaaS evolution stifle digital innovation?

Anthony Clements
September 3, 2018
Will the SaaS evolution stifle digital innovation?

The theme of The Unconference on 20th September is “The Marriage of Service and Technology”. Here we consider one topic relevant to the theme, asking “what’s next for SaaS business models?”

Tagged: SaaS, affiliate marketing

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Connected Path Ltd is a company registered in England and Wales.

Company number: 10824812

Registered address: 47 New Atlas Wharf, 3 Arnhem Place, London, E14 3SS