Influencer marketing in its current form is not measurable enough to have its impact on a customer’s purchase journey properly valued alongside the other, more traditional, digital channels.
Paid, Earned, Owned are the holy trinity of any meaningful marketing plan. But if you were a CMO in 2018…how would you build an effective marketing strategy?
If you’ve ever wondered if you should invest in digital attribution analysis, and how you’ll justify the cost, then hopefully this is where you’ll find the answer.
Last week Connected Path attended the Affiliate Huddle conference, with co-founder Anthony Clements presenting on attribution and its impact on affiliate marketing. Find out what happened and read our thoughts on the conference.
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
You can’t move these days without hearing about how companies are investing in their staff. Training and Development in the workplace aims to help the individual, but are the two terms really interchangeable?
