We are a business obsessed with interaction and measurement on the Internet.
At Connected Path, we believe the Internet is a visceral part of our existence that shapes and dictates the world around us. The way we use the Internet continues to evolve. It plays a part in almost every aspect of our lives. Connected Path is focused on helping people that use the Internet for commerce make sense of the complex and fascinating online world. Our mission is improved understanding of the connected Internet journey through measurement and analysis.
We believe that measurement of the human interactions on the Internet increases understanding and should inform at every level of digital strategy.
Anthony Clements writes on PerformanceIN on how large media publishers are embracing affiliate marketing
Apple has now launched version 2.0 of its Intelligent Tracking Prevention (ITP). But what does ITP actually do, how can you test it, and how might it change the future of online advertising?
On Thursday 20th September we’re hosting our first ever event. Called The Unconference, the audience gets to decide who they want to hear from on the night. Take a look at the speakers who have put forward sessions…
New technology is changing the way businesses deliver service to their customers, but what will the modern face of customer service look like in years to come? Are the robots going to take over customer service tasks currently performed by humans?
The theme of The Unconference on 20th September is “The Marriage of Service and Technology”. Here we consider one topic relevant to the theme, asking “what’s next for SaaS business models?”
Influencer marketing in its current form is not measurable enough to have its impact on a customer’s purchase journey properly valued alongside the other, more traditional, digital channels.