Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
We consider how feasible targeted ad products will be in the future, asking "has confidence in how companies handle personal data been irreparable shaken?"
People are starting to think more about mass-consumerism and the impact their life choices have on the world, so how might this impact the Christmas shopping peak?