Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
We consider how feasible targeted ad products will be in the future, asking "has confidence in how companies handle personal data been irreparable shaken?"
People are starting to think more about mass-consumerism and the impact their life choices have on the world, so how might this impact the Christmas shopping peak?
Connected Path’s co-founder, Anthony Clements explains how the best leaders are able to use constructive mischief to create progressive work environments.
Technology to deliver a more automated workflow will have a lasting impact on the day-to-day world of performance marketing, and nowhere will that impact be more keenly felt than across the army of entry-level roles.